After winning the Vauxhall pitch for Mother, I was invited back to work on the ‘Pyjamamamas’ campaign to launch Vauxhall’s Crossland X SUV.
As part of the campaign team, my main responsibility was to create the visual language by establishing several core principles including the overal visual style, typefaces, typography and advertising layouts.
To ensure a consistent look and feel of any campaign work created by external agencies, I designed a 48 page creative principles guidelines.
In addition to this, I helped write the photography brief for world-renowned photographer Rankin who shot the stills for the ad campaign.
Client
Vauxhall
Vauxhall
Agency
Mother
Mother
Creatives
Lucas Reis, Charlie Lanus, Marcelo Duarte
Lucas Reis, Charlie Lanus, Marcelo Duarte
My Input
Guidelines, Layout, Typography
Guidelines, Layout, Typography
