Vauxhall

Defined the visual identity for the 'Pyjamamamas' campaign, establishing the core art direction, typography, and layout principles. Authored the 48-page brand guidelines and co-wrote the photography brief for Rankin, ensuring a cohesive launch for the new SUV across all marketing channels.
Client
Vauxhall
Agency
Mother
Creatives
Lucas Reis, Charlie Lanus, Marcelo Duarte
My Input
Guidelines, Layout, Typography
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