Ali McCarley, a Swansea-born creative from the South Wales coast, founded Studio Perfectamundo. The name nods to Fonzie’s easy charm and signature “Perfectamundo” catchphrase from Happy Days — a reminder to keep things cool, human, and a little tongue-in-cheek.
Fed on a diet of bold ideas from design pioneers like Rudy VanderLans, David Carson, and Neville Brody, Ali has spent over two decades pushing against convention and shaping ideas that connect. After earning a Distinction in Art & Design at Llwyn-Y-Bryn, he graduated from Swansea Metropolitan University with a degree in Graphic Design.
He cut his teeth at Brighton indie agency SG Design before heading to London, where he learned from Viv Wilcock at October Sun / Beyond Communication (Loewy) and James Ramsden (ex-Wolff Olins) at Rufus Leonard.
A spell in retail and experiential work followed — with TK Maxx, Fiona Leahy, and Karen Millen — before joining Mother London, Campaign’s Agency of the Decade. There, Ali worked with creative heavyweights like Tim McNaughton & Freddy Mandy and Hermeti & Anna Balarin on accounts including Boots, Stella Artois, Tanqueray, Baileys, IKEA, Halfords, Vauxhall, and Nokia.
These days, Studio Perfectamundo helps ethically minded start-ups and established brands find clarity, character, and purpose through design, direction, and a bit of that Fonzie-level cool.
Selected pitch wins:
Adobe and PayPal for Iris Worldwide
adidas for U-Dox
Bank of Scotland for Anomaly
Weetabix for Twelve
Honest Tea for Hill+Knowlton
Innocent, Not on the Highstreet, Sunlife, Amazon, Vauxhall and Nokia for Mother
Pernod Ricard for Wildhorse
The AA and Very for The Gate
Select agencies:
Anomaly
Ogilvy
Mother
VCCP
RANKIN CREATIVE
Iris Worldwide
Brothers & Sisters
Rufus Leonard
VMLY&R
M&C Saatchi
ELVIS
Design Bridge
Archetype
Leo Burnett
Bulletproof
Brave
U-Dox
The&Partnership
Uncommon Creative Studio
The Or
OLIVER
Anomaly
Ogilvy
Mother
VCCP
RANKIN CREATIVE
Iris Worldwide
Brothers & Sisters
Rufus Leonard
VMLY&R
M&C Saatchi
ELVIS
Design Bridge
Archetype
Leo Burnett
Bulletproof
Brave
U-Dox
The&Partnership
Uncommon Creative Studio
The Or
OLIVER
Awards:
The AA 'It's OK I'm With The AA' (The Gate)
British Arrows Awards 2024: Silver in Automotive & Bronze in Best up to 30-second Commercial.
Campaign Media Awards 2024: Winner for Best Social Strategy.
British Arrows Awards 2024: Silver in Automotive & Bronze in Best up to 30-second Commercial.
Campaign Media Awards 2024: Winner for Best Social Strategy.
Pizza Hut (IRIS Worldwide)
Winner: Best Stunt at The Drum Awards for Social Media 2023
Winner: Best Creative Idea at the Campaign PR Awards 2023
Winner: Best Stunt at The Drum Awards for Social Media 2023
Winner: Best Creative Idea at the Campaign PR Awards 2023
Ted Baker Street Party Sessions (Eleven / Visual Akoustics / MATA)
Shortlisted: Music & Brand Partnership, Music Week Awards 2022
Shortlisted: Music & Brand Partnership, Music Week Awards 2022
Budweiser — 'Support Your Club, Support Your Pub' (Draftline / AB InBev)
Winner: The Drum Award for Social Purpose
Winner: Creative Moment Award for Best Integrated Campaign
Shortlisted: Brand Experience & Activation Lion (Cannes Lions International Festival of Creativity)
Winner: The Drum Award for Social Purpose
Winner: Creative Moment Award for Best Integrated Campaign
Shortlisted: Brand Experience & Activation Lion (Cannes Lions International Festival of Creativity)