Perfectamundo is the brainchild of Alastair McCarley, a creative who hails from Swansea on the South Wales coast. Fed on a diet of conceptual thinking by design pioneers including Rudy VanderLans, David Carson and Neville Brody, Alastair has rebelled against convention over a career spanning two decades.
After gaining a Distinction in Art & Design at Llwyn-Y-Bryn, Alastair graduated from Swansea Metropolitan University with a degree in Graphic Design.
His design chops were tested at Brighton indie agency SG Design, followed by a move to London where he received invaluable tutorage under Viv Wilcock at October Sun / Beyond Communication (Loewy) and James Ramsden (ex-Wolff Olins) at Rufus Leonard.
Alastair dabbled in retail and experiential/events at TK Maxx, Fiona Leahy and Karen Millen before heading to Mother London (Campaign’s Agency of The Decade), working with such creative luminaries as Tim McNaughton & Freddy Mandy and Hermeti & Anna Balarin on accounts including Boots, Stella Artois, Tanqueray, Baileys, IKEA, Halfords, Vauxhall and Nokia.
Following Mother London, Alastair worked at several agencies in both graphic design and art direction roles, and is currently helping ethically-focussed start-ups with their creative ambitions.


Career highlights include:
The design lead on Cancer Research UK’s Race for Life underground campaign at Mother.

Working on IKEA’s 2017 D&AD pencil-winning work.

Working on creative for ‘When Coffee Met Baileys’, which was awarded Facebook’s
‘Inaugural Campaign of the Month’.
Art directing a multi-million dollar campaign for adidas in China.

At the end of 2019, Alastair was shortlisted as YunoJuno's Freelance Designer of the Year.


Selected pitch wins:
Adobe and PayPal for Founded/Iris Worldwide
adidas for U-Dox
Bank of Scotland for Anomaly
Weetabix for Twelve
Honest Tea for Bisqit (now Hill Knowlton Strategies)
Innocent, Not on the Highstreet, Sunlife, Amazon, Vauxhall and Nokia for Mother
Pernod Ricard for Wildhorse
Select agencies:
Anomaly
Ogilvy
Mother
VCCP
Beyond London
Iris Worldwide
Brothers & Sisters
AMV BBDO
Rufus Leonard
Geometry Global
M&C Saatchi
ELVIS
Archetype
Leo Burnett
Bulletproof
Brave
U-Dox

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