The Story

Perfectamundo is the brainchild of Ali McCarley, a creative who hails from Swansea on the South Wales coast. Fed on a diet of conceptual thinking by design pioneers including Rudy VanderLans, David Carson and Neville Brody, Alastair has rebelled against convention over a career spanning two decades.

After gaining a Distinction in Art & Design at Llwyn-Y-Bryn, Ali graduated from Swansea Metropolitan University with a degree in Graphic Design.

His design chops were tested at Brighton indie agency SG Design, followed by a move to London where he received invaluable tutorage under Viv Wilcock at October Sun / Beyond Communication (Loewy) and James Ramsden (ex-Wolff Olins) at Rufus Leonard.

Ali dabbled in retail and experiential/events at TK Maxx, Fiona Leahy and Karen Millen before heading to Mother London (Campaign’s Agency of The Decade), working with such creative luminaries as Tim McNaughton & Freddy Mandy and Hermeti & Anna Balarin on accounts including Boots, Stella Artois, Tanqueray, Baileys, IKEA, Halfords, Vauxhall and Nokia.

Following Mother London, Ali worked at several agencies in both graphic design and art direction roles and is currently helping ethically-focused start-ups with their creative ambitions.



Selected pitch wins:
Adobe and PayPal for Iris Worldwide
adidas for U-Dox
Bank of Scotland for Anomaly
Weetabix for Twelve
Honest Tea for Hill+Knowlton
Innocent, Not on the Highstreet, Sunlife, Amazon, Vauxhall and Nokia for Mother
Pernod Ricard for Wildhorse
The AA and Very for The Gate

Select agencies:
Anomaly
Ogilvy
Mother
VCCP
RANKIN CREATIVE
Iris Worldwide
Brothers & Sisters
Rufus Leonard
VMLY&R
M&C Saatchi
ELVIS
Archetype
Leo Burnett
Bulletproof
Brave
U-Dox
The&Partnership
Uncommon Creative Studio