Unilever's global social welfare and education initiative - Every 'U' Does Good.
I worked to develop the brand and created guidelines, a shopper toolkit (inc. assistance with TOV/copy),
in addition to touchpoint/ in-store activation visuals and campaign key visuals.
I worked to develop the brand and created guidelines, a shopper toolkit (inc. assistance with TOV/copy),
in addition to touchpoint/ in-store activation visuals and campaign key visuals.
Results & Impact
The "Every U Does Good" platform demonstrated that purpose-driven marketing can achieve massive scale and tangible impact:
The "Every U Does Good" platform demonstrated that purpose-driven marketing can achieve massive scale and tangible impact:
Activated across 50+ countries and 100+ brands, becoming a global standard for Unilever.
Directed over €100 million to fund critical social and environmental causes.
Inspired over 1.5 billion consumer actions towards sustainable choices.
Recognised with awards, including the Sustainability Pioneer award at the Sustainable Beauty Awards.
Client
Unilever
Unilever
Agency
Anomaly
Anomaly
