This new brand platform for The AA shifts the focus onto their patrols, capturing the instant public trust they command. The "It's Ok, I'm With the AA" campaign celebrates these real-world heroes, repositioning the historic motoring association for a contemporary audience.
Tasked with defining the campaign's core visual language, I conceptualised and executed the bold, high-contrast typography and layout. This work established a striking and cohesive aesthetic that ran across all print and digital customer touchpoints.
Recognition
The campaign's success was validated with several prestigious awards:
The campaign's success was validated with several prestigious awards:
British Arrows Awards 2024: Silver in Automotive & Bronze in Best up to 30-second Commercial.
Campaign Media Awards 2024: Winner for Best Social Strategy.
Client
The AA
The AA
Agency
The Gate
The Gate
As a huge fan of retro console and arcade games I was chuffed to see the characters licenced from Streetfighter - one of my all-time favourite games.
Incidentally, I also designed the brochure/whitepaper for Born - the company that helped with this campaign's licencing. You can see that work here
