Award-winning campaign for the UK's leading motoring association. I was brought in at the early conceptual stages to create impactful typography and layouts and achieve the overall high-contrast aesthetic, across print and digital.
Client
The AA
The AA
Agencies
The Gate
The Gate
As a huge fan of retro console and arcade games I was chuffed to see the characters licenced from Streetfighter - one of my all-time favourite games.
Incidentally, I also designed the brochure/whitepaper for Born - the company that helped with this campaign's licencing. You can see that work here
