OOH campaign for this disruptive mobile network.
Results & Recognition
The "Less Malarky, More Smarty" campaign was a runaway success, driving both significant buzz and concrete commercial results:
The "Less Malarky, More Smarty" campaign was a runaway success, driving both significant buzz and concrete commercial results:
Drove a +40% uplift in sales for Smarty Mobile during the campaign period.
Achieved a remarkable 16% engagement rate on social media.
Generated over 122 million PR impressions and 170+ media coverages.
Winner, Telecoms at The Drum Awards 2023.
Client
Smarty Mobile
Smarty Mobile
Agencies
The Gate
The Gate
