In a bid to stand out to these younger consumers, Pizza Hut launched a new creative platform ‘Together We Pizza’. They launched with this tongue-in-cheek campaign to reveal itself as the “‘official sponsor of dominoes” and an “official partner” of the 2024 World Championship Domino tournament held in Alabama.
The second-wave partnered with Xbox as a promo to tap into how gamers love the convenience of pizza.
I created the typography, layout and illustrations for the campaign's DOOH and social assets.
Client
Pizza Hut
Agencies
Iris Worldwide
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