In a bid to stand out to these younger consumers, Pizza Hut launched a new creative platform ‘Together We Pizza’. They launched with this tongue-in-cheek campaign to reveal itself as the “‘official sponsor of dominoes” and an “official partner” of the 2024 World Championship Domino tournament held in Alabama.
The second-wave partnered with Xbox as a promo to tap into how gamers love the convenience of pizza.
I created the typography, layout and illustrations for the campaign's DOOH and social assets.
Results & Recognition
The campaign was a runaway success, driving both significant buzz and concrete commercial results:
The campaign was a runaway success, driving both significant buzz and concrete commercial results:
+15% uplift in Pizza Hut app downloads in the UK.
Generated over 1.1 billion PR impressions and 350+ media placements globally.
Achieved a 12.3% engagement rate on social media.
Winner, Best Stunt at The Drum Awards for Social Media 2023.
Winner, Best Creative Idea at the Campaign PR Awards 2023.
Contributed to the platform winning Best Social Strategy at the Campaign Media Awards 2024.
Pizza Hut
Agency
Iris Worldwide
Iris Worldwide
