I spent the summer working with the wonderful folk at branding/comms design agency Hue&Cry in Holborn. I was the global design lead on Hennessy cognac, in addition to creating concepts and design for Mount Gay and Bowmore whiskey, among others.
This particular project involved collaborating with fellow art director Kate McPartland to create a set of dominoes illustrated with Mount Gay XO rum's ingredients. These were then handed out to guests at the launch party on a rooftop in Cannes.
We also created a sugarcane handle knife with an illustration and inscription which formed part of a cocktail kit given to bartenders.
Client
Mount Gay
Agency
Hue&Cry
Creative Director
Gary Robinson
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