In 2016, I helped Mother to become Innocent’s new communications agency. 
I worked alongside creative teams to design two routes. 
The first route was all about celebrating little everyday victories of innocence. 
I created adcepts, insitu comps and designed the overall look of the campaign including colour scheme, layout and typography.
Creative Director
Hermeti Balarin
In this second route, we use the Innocent fruit as brand ambassadors to inspire us to keep on track.
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