IKEA

The brief was simple. Mother wanted to enter IKEA into some industry awards including Brand of the Decade and asked me to put together a booklet.

I was supplied a folder full of past work and some copy and the lovely illustrations of props used in previous ads that Mother had commissioned.

For the finishing touch I sourced the same stock as IKEA use to print their instruction manuals, and included a few playful mock instructions for authenticity.