I worked at the packaging design agency Bulletproof to design concepts for an on-pack promotion for this 77-year-old softdrink.
Targeting a teen market, we introduced Fanta Filter, the phygital and creative way to bring new physical play to smartphone group selfies.
Essentially, this included a sticker inside the bottle label I designed, which can be placed on the lens of the smartphone, in addition to a URL link to a camera app with various filters included.
Creative Director
Scott Inman
My design 
Logo lock-ups, labels
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