Cancer Research UK’s Race for Life is a series of events raising money for research into all 200 types of cancer.
Since its inception in 1994, more than 10 million people have participated, raising over £940 million to fund the charity’s life-saving work.
As the lead designer for the campaign, I was tasked with creating a series of advertising to display throughout the UK, focusing on London and the underground network.
Client
Cancer Research UK
Cancer Research UK
Agency
Mother
Mother
Creative Director
Hermeti Balarin
Hermeti Balarin