Cancer Research UK’s Race for Life is a series of events raising money for research into all 200 types of cancer.
Since its inception in 1994, more than 10 million people have participated, raising over £940 million to fund the charity’s life-saving work. 
As the lead designer for the campaign, I was tasked with creating a series of advertising to display throughout the UK, focusing on London and the underground network.
Client
Cancer Research UK
Agency
Mother
Creative Director
Hermeti Balarin
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