Cancer Research UK’s Race for Life is a series of women-only events raising money for research into all 200 types of cancer.
Over the past 20 years, more than 8 million women have taken part in Cancer Research UK’s Race for Life, raising over £547 million to fund the charity’s life-saving work. 
As the lead designer for the 2016 campaign, I was tasked with creating a series of advertising to display throughout the UK, but with a focus on London and the underground network.
Client
Cancer Research UK
Agency
Mother
Creative Director
Hermeti Balarin
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