As Lead Designer, I created the high-impact advertising campaign for this iconic charity event, which has raised over £940 million from more than 10 million participants. The strategy focused on a nationwide rollout, with targeted dominance across the London Underground network to drive mass visibility and registration.
Impact
The campaign played a key role in engaging the public and sustaining participation for one of the UK's most trusted and life-saving fundraising institutions.
The campaign played a key role in engaging the public and sustaining participation for one of the UK's most trusted and life-saving fundraising institutions.
Client
Cancer Research UK
Cancer Research UK
Agency
Mother
Mother
Creative Director
Hermeti Balarin
Hermeti Balarin
