This year, after 14 months of very little business, the beer brand handed over their FA Cup advertising to some of the match day pubs of Chelsea and Leicester, which included the use of Wembley's digital perimeter boards and billboard-size screens around the stadium. 
I art directed the campaign along with creative partner Michael Stalker (who happens to be a die-hard Chelsea fan), motion expert Kyle Rossiter, and commissioned illustrator Paul Collicutt to sketch the boozers. We also filmed Emile Heskey and Joe Cole in The Rose playing pub games to generate some PR buzz.
Draftline (AB InBev)
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