To entice locals back to the pub after 14 months of very little business during the pandemic, the beer brand handed over their Wembley stadium FA Cup advertising to some of the match day pubs of Chelsea and Leicester. This included the use of Wembley's digital perimeter boards and billboard-size screens around the venue. 
I art directed the campaign along with creative partner Michael Stalker (who happens to be a die-hard Chelsea fan), and motion expert Kyle Rossiter, and commissioned illustrator Paul Collicutt to sketch the boozers. We also filmed Emile Heskey and Joe Cole in The Rose playing pub games to generate some PR buzz.
Draftline (AB InBev)
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