Bank of Scotland wanted to push their Cash ISA scheme to customers, many of whom were unaware of the potential tax-free savings.
The challenge was to create a campaign that explained to the Scottish audience the benefits of the ISA scheme using images and language that was friendly, engaging and uncomplicated. 
The campaign would then be rolled out across multiple channels including POS - both printed and on animated screens instore, Press, OOH and Digital.
Bank of Scotland
Rufus Leonard
Executive Creative Director
James Ramsden
My Design
Scamps, Layouts, Artwork
Additional campaign work that continue to use the layout principles I created.
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