Our mission was to create unmissable buzz for Alpro's new product line. Partnering with creative Bertie Ager, we pitched and won with Alproworld—a flagship shopper experience that brought the brand to life.
We installed vibrant, fun-filled zones in the Trafford Centre and Westfield, where consumers could play in a giant cereal bowl ball pit, sample the new range, and win prizes. This hands-on strategy successfully translated a retail launch into a large-scale, engaging brand moment.
11,574
samples over 4 days
samples over 4 days
61%
would purchase Alpro in future
would purchase Alpro in future
95%
would recommend Alpro to a friend
would recommend Alpro to a friend
87%
rated our Alpro experience a 5/5
rated our Alpro experience a 5/5
Client
Alpro
Alpro
Agencies
Purity
Purity
