To create buzz around Alpro's new range of plant-based milk I teamed up with fellow creative Bertie Ager to win this shopper experience pitch.
We created Alproworld - a fun-filled area within the Trafford Centre, Manchester and Westfield, London where shoppers could play in the cereal bowl ball pit, win prizes and sample barista oat coffees and cereals.
11,574
samples over 4 days
samples over 4 days
61%
would purchase Alpro in future
would purchase Alpro in future
95%
would recommend Alpro to a friend
would recommend Alpro to a friend
87%
rated our Alpro experience a 5/5
rated our Alpro experience a 5/5
Client
Alpro
Alpro
Agencies
Purity
Purity
