U-Dox are a multi-disciplinary creative agency based in Shoreditch, London. I was fortunate enough to work with an incredibly talented team as I art directed a pitch-winning response for the adidas sub-brand, NEO.
The challenge was to build a distinctive creative campaign which established NEO as an international brand that delivered the fashion-forward attributes our consumers were seeking. This was then delivered across social media platforms, printed OOH and the adidas website.
The plan involved researching, writing and visualising storyboard narratives/themes, and working with photographers RJ Shaughnessy, Alex Xu and Jedi, as well as selecting models, props and locations.
We then spent a week shooting the campaign in Guangzhou, China with Asian 'supercelebs' Dilraba Dilmurat, Ryan Zheng and Jackson Yee.
Finally, I worked with post production studio My Brother Bob to edit three short campaign films.