Spotify teamed up with a group of young influencers to celebrates the journeys of people aged 16-24, and the role music plays in helping them to find their rhythm in life.
They include broadcaster, blind disability activist and content creator, Lucy Edwards; poet and artist Shaquille-Aaron Keith; Kenny Ethan Jones, a trans activist and model; Jamie Windust, the Editor of Gay Times and also an author and model; and Callum Hudson-Odoi, a professional footballer with Chelsea in England.
The campaign is running across influencer and Spotify social accounts, and on TikTok and YouTube. The campaign is also featured on partner sites including Popsugar, COMPLEX and SoleCollector.
Client
Agency
Acne
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