A project to create a live brand experience for the 300+ year old single malt whiskey, Glenmorangie, that cuts through in a crowded experiential landscape. This includes the flagship launch of a platform in New York City as well as a scalable global programme for local market activation.
We used their giraffe mascot (the whiskey stills at their distillery are as tall as a giraffe) as a texture cue to help create an engaging and immersive experience filled with branding moments. I lead a team of designers and a 3D artist to help visualise my ideas for the space we called the World of Wonder.
Hue & Cry
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